Valy Cali Farm

It wasn’t too long ago that cannabis was illegal and heavily looked down upon. Today, though recreational cannabis is legal in many states, a negative connotation from the past stains the current industry. Prior to legalization, neon colors, nauseating patterns and fonts, regurgitated Bob Marley visuals, and over-sexualized images of women dominated visual association with cannabis. Today, some of those same associations are creeping into this new wave of perfectly legal flower. From packaging, to brand identities, to instagram feeds—these tired visuals still linger. That’s not what cannabis is about.

The goal with Valy Cali Farm’s brand identity is to redefine a plant that has been stigmatized for too long. Valy Cali packaging allows the flower to shine true to what it is. It’s simple, refined, and natural—just like the product it holds. By using past slang that was once hushed or whispered, the hope is to break down the stereotypes of cannabis and let people know that flower is power, grass is class, and bud is your bud.