Coeo Fitness

A start up with a mission to fill a large gap in the boutique fitness industry: The connection between the instructor and the athlete, and how to serve and utilize the instructor to their potential.

We created a brand that is alive, bold, and raw. It had to exist within a market focused on energy, aesthetics, and endorphins, yet be approachable, gender-neutral, and all about making connections. COEO (pronounced / KO–E–O / ) means ‘to come together’, and it was important the visual identity reflected that message. COEO’s goal is to bring all sides of the community together, while focusing on what makes boutique fitness so special, the instructor.

Lead designer, photographer, creative