Sonos Social Media

2021-2025

Global

As a leader in sound innovation, Sonos has the opportunity to reach owners and potential consumers on a more individual level, through social media. During my time at Sonos, our social strategy evolved and shifted several times, but what remained constant was the desire to meet audiences where they were at (TikTok, Instagram, Facebook, Threads, X, Youtube, Shorts, Reddit, LinkedIn), create content that made sense for the platform (considerating trends, audience demographics, native features, etc.), while showing up authentically as Sonos.

The Solution:

Build a community of engaged followers via authentic storytelling that is inspirational and connected to culture, establishing ourselves as experts in sound and leaders in innovation.

The way we approached content, broadly fell into two main categories, short-form and long-form. Broad stroke approach to each channel:

Experts on Youtube
Editorial on Instagram
Bold on TikTok
Real talk on Reddit
Celebratory on LinkedIn

Creative partners: Dillon Buss, Ways and Means, Reunion Originals, Charlotte Brace, Hypetype

Experts on
Youtube

Over the course of my time with the Sonos editorial team, we strategized and built out several Youtube content pillars to address our consumer’s curiosities: How-tos | Making of | Sound Explained | Product Guides | System Tips. In my role, my team and I produced over 75 videos for Sonos youtube and .com. Below are examples of each category, more can be found on our youtube channel.

Editorial on Instagram

Our instagram has changed over the course of my time, but our most successful iteration was with an editorial approach. Through collaborations with foley artists, sound designers, artists, and athletes, we shared the power of Sonos and celebrated unity through sound.